More than a third (38%) of U.S. mobile phone users remember seeing advertising on their cell phones in the first quarter of 2009, with smartphone owners recalling 59 percent of mobile advertising according to a new study by GfK Technology conducted on behalf of social networking service Brightkite.
For smartphone users, the top format is mobile advertising, while for regular phone users, it is SMS. The report found an increase in the types of mobile advertising formats that consumers are noticing.
More Mobile Users Recalling Ads
Twenty-three percent (58 million) of all U.S. mobile subscribers say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen.Half (28 million) of all mobile users who remember seeing a mobile ad in the last 30 days say they responded to the ad in some way. The number of mobile user who recalled seeing mobile advertising between the second and fourth quarters of 2007 rose 38 percent (from 42 to 58 million subscribers).