Tag: realities

Affiliate Marketing and Spam: The New Realities

With all the tools available to affiliate marketers, nothing quite compares to a well-written email that that introduces you, explains your affiliate’s benefits, and piques the prospect’s interest. The path to marketing success is then relatively straightforward – you create a killer letter and get it to as many prospects as possible. Simple, isn’t it?

New Realities of Opt-in Email Marketing

Spam e-mail is no longer the mild irritant it once was – it’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what’s worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.

Opt-in E-Mail Marketing 30K foot Picture

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