The content of your web site should be written with readability in mind. Those who provide written content that does not reflect an understanding of internet readability research are losing an opportunity to have their message heard more often and more clearly.
Increase Your Web Sales With Better Site Readability
If the language used on your web site is over the head of the average eighth grader, you’re probably losing traffic and sales. This is not to say that your site’s visitors are stupid, but they are easily bored and they have plenty of other options. Sites that are loaded with jargon or technical information aren’t typically easy to read and if you’re not creating a site only for doctors or scientists you need to make sure that you’re using plain, everyday English to describe your products and services.
Six Suggestions for Improving the Readability of TheHomeSchoolMom.Com Newsletter
TheHomeSchoolMom.Com meets the first test of an ezine with flying colors: it provides plenty of useful content for Moms who are homeschooling their children, and updates and expands the Web site. The newsletter has a personal voice and an enthusiastic “can do” tone. The newsletter would be welcomed by any homeschooling Mom.
The newsletter has a nice, uncluttered design that contributes to readability. The newsletter’s tag line: “Bringing you the best free homeschool resources” clearly identifies the purpose and scope of the newsletter. The newsletter does a good job of separating content from advertising, and of letting the reader know what is advertising.