Tag: reached

Milestone Said to Be Reached in War on Click Fraud

The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB’s audits.

These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind, but that is still not the entire picture, obviously.

Wireless Revenue Reached $32 Billion In 2008

Wireless revenues showed solid year-to-year gains, as wireless data service revenues for 2008 rose to more than $32 billion, according to a survey from CTIA-The Wireless Association.
This represents a 39 percent increase over 2007, when data revenues totaled $23.2 billion. Wireless data revenues for 2008 amounted to nearly 22 percent of all wireless service revenues, and represent what consumers spend on non-voice services.

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