Microsoft’s interactive agency Razorfish is the subject of some varying rumors as of late. The one common thread in all of these reports is that Microsoft is shopping the company. That much we know for sure. Where they end up is the subject of much speculation.
Reports Say Microsoft Could Be Selling Razorfish
When Microsoft acquired aQuantive in 2007, it wanted to bolster its ad network. Unfortunately, it also ended-up with a conflict of interest, as aQuantive came with Avenue A | Razorfish–an ad agency.
Avenue A / Razorfish Clarifies Crawler
Rob Aronson, Vice President of Search Engine Marketing for Avenue A Razorfish spoke to Murdok for an interview about their Super Intelligent Link Crawler. (SiLC)
Avenue A | Razorfish Launches Link Crawler
Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and "404 Error Messages" that inform users the Web page is not loading.