How the marketing group can add value in the eyes of investors.
Despite the tumultuous and unpredictable state of today’s capital markets, marketers have plenty of ways to increase the value of their organization and help to raise funds for their companies. Here are a few ideas that offer particular promise in the current economic climate. Some represent new marketplace solutions and others offer new twists on time-tested strategies. But don’t get us wrong—we are not suggesting that you overlook traditional marketing strategies that are working for you.