So much for riding at the vanguard of a new wave of music distribution, as Radiohead declares its In Rainbows online experiment a one-time deal.
Are Marketers Chasing Rainbows?
In a recent article, Andrew Ehrenberg writes that “many goals in marketing are unrealistic” and “doomed to failure from the start.” His comments appeared in a piece titled “Marketing: Are You Really a Realist?” in Strategy+Business, the newsletter from Booz Allen Hamilton, the global management and technology firm.
A Rainy Day Of Rainbows: Colors And Website Design
There’s more to websites than just images and text. A website is a marketing tool, representing the company, owner, employees and products. Beyond that, it is a personality. A website is a personality? Yes. It portrays a positive or negative symbolism and/or emotion.