WebProWorld
Testing is a more important factor in direct marketing success than ever. Why?
Increased pressures on revenue expansion while holding expense budgets steady.
More rapid changes in the marketplace that can be monitored by testing.
Greater choices about media and combinations of media, types of offers, creative strategies and executions
You can’t fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you’re seeking an expert’s opinion, get the benefit of Lee’s 35+ years of experience. He’s been on the client and agency sides and has run his own consulting practice for 10 years.
What is executive coaching? Coaches help executives increase their productivity, work relationships and work satisfaction, and the quality of their lives and that of the organization by increasing their emotional intelligence. They also help the executive define authenticity and values. Skills, training, education and experience will get you in the game, but the higher up you go, the more your emotional intelligence makes the difference.
Is your job search stalled? Is your resume closing doors instead of opening them? Are you landing interviews, but failing to get the offer? Is your job unfulfilling? Do you know how to recession-proof your career? Louise Garver can help. Send her your career questions today!
#1. What are three (3) trends you are seeing in small business start-ups?
Laid off workers seem to be starting their own businesses in larger numbers.
Many new business owners are better prepared, I think largely due to the internet and the proliferation of books on small business start-ups.
Start-up capital is out there, but it is harder to find now. Many people we see are starting businesses that don’ t take as much capital.
We’re interested in all aspects of online writing-e-mail marketing, online newsletters, web-writing, customer service e-mail and Web self-service. And we’d like to hear from you about your concerns and experiences.
Are you interested in developing a new online newsletter but can’t decide on format or frequency?
Do you have print publications you’d like to “repurpose” for the Web?
Are you thinking about an e-mail sales campaign and need advice on killer copy?
Do you want to use your customer service e-mail as a marketing tool?
Do you want to write effective FAQs for your Web site to free your staff to answer IAQ’s (infrequently asked questions!)?
Ulli Niemann will answer all types of investment questions, like “what kind of an IRA should I choose? How can I find an Investment Advisor? What type of mutual funds should I pick? How can I avoid being financially devastated by the bear market? How can I avoid some of the broker garbage fees?”
Have a web design question? Need some advice on how to make your site’s design more effective? Jamie covers questions on how to design a professional website that will motivate your visitors to take action.
Dan Thies is the author of “Search Engine Optimization Fast Start,” and a frequent contributor to Murdok. He has more books coming out soon on pay-per-click advertising, email marketing, e-zine publishing, and a beginner’s book on building a small business website.
Dan is happy to answer “almost any” question, but if you would like an intelligent answer, please stick to the general topics of online marketing, website promotion, and search engine positioning (including pay per click). Please include your website’s URL, and as many details as possible.
Robin will answer any questions related to the search engine marketing industry. If the question is highly technical, or if she doesn’t know the answer, she’ll contact experts in the industry or search engine representatives for the answers.
