With the recent launch of the Panama platform, Yahoo is working to educate its advertising partners on new ways that ads will be ranked. Beginning February 5th, Yahoo will begin employing a ranking model basic on quality score, which will be calculated based on a number of factors.
Who Needs Website Quality?
Back in the days, to get into the search engines you only had to submit a site to them and it’d show up in the results (or you could just get listed in the Yahoo directory).
Attracting A Steady Audience – Quantity Or Quality?
I came across a thread in WebProWorld discussing two different types of blog posting styles – making a lot of posts in a given day (around 30) or making a much smaller number of longer, more researched posts. The idea behind making such a large amount of blog posts in a given day – much […]
High Quality Relevant Links & the Trust Box
I have seen two great posts about link building in the past few days. One of these is by Jim Boykin on the limitations of link bait, and the other is by Eric Ward at the Search Engine Land blog about the "Circle of Trust".
Ways to Get Quality Links
Links aren’t easy to get. Let me rephrase that, quality links aren’t easy to get.
Building Quality Inbound Links
One of the most important factors in determining a site’s PageRank, as well as overall ranking within Google’s index, is the quality of incoming links. Today, we look at some tips from insiders across the web on how to go about building a quality incoming link structure.
Google Clarifies Quality Score Guidelines
Since announcing algorithmic adjustments to the calculation of landing page quality score, and the subsequent impact on minimum bids, Google has been the object of some scrutiny from its advertising partners. Following much anticipation, the company has finally released more concrete basis of suggestion for achieving high quality score ratings.
High Quality Editorial Links?
Editorial links are…well, editorial links.
Redefining Quality Content For The Web
When I first started writing for the web as a freelancer, my conception of content was, naturally, focused on writing. As I was drawn further and further into the online world and my understanding of the web grew, I realized that content applies to a broader spectrum of web-related mediums besides writing. Recently I was browsing online and thinking about some forums I’d visited that were debating the definitions of quality content; needless to say, it got me thinking.
Quality Score Questions for Nick Fox, Google
I talked with Nick Fox, Senior Product Manager for Ads Quality at Google, to get caught up on the latest issues relating to Quality-Based Bidding.