Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
How to Use Public Speaking to Attract Clients
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.
Do-It-Yourself Public Relations
“Advertising is what you pay for. Publicity is what you pray for.”
What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck.
What Is “Best Practice” Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
In a nutshell, “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished.”
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they’re planning to spend on public relations, and the achievement of their organizational objectives.
Let’s Blow The Lid Off Public Relations
And show it for what it is – a well-oiled strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result.
Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.
Is YOUR Website Ready for the Public?
It truly does pain me to see the number of “business” websites out there that just don’t belong. If you conduct a search on Alta Vista for “home business tips,” I guarantee you you’ll see at least six out of the top ten listings that are breaking some of the most important web design rules, and yet others that wreak bloody HAVOC on your eyes.
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.