One’s attitude has a lot more to do with the level of her/his success than one’s aptitude, ability, IQ, education or other factors do.
Psychology of Setting Prices
Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives the consumer the perception that higher the price, better the quality.
Why People Buy: The Psychology Of Sales And Marketing
Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on?
Psychology of Converting a Prospect to Money
If you want a truly successful business, you need to take a close look at how Psychology can set you apart from the rest of your competition.
Internet Marketing Psychology & Intriguing Facts
Time Management
Ever asked yourself, where does the time go?
The Psychology of Urgency: Make Them Want It Now!
“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a date.”
Science and Psychology: The 2 Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.
Science and Psychology: A Course in Small Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite. Potential clients are crying out for the one thing so many businesses fail to provide: They want to be understood!
The Psychology of Color in Marketing
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?
The Psychology of Color in Marketing Materials
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, people from northern climates prefer the cooler colors.