Yahoo’s recovering – sort of – from the slide that led Microsoft to make its offer. Layoffs, layoffs, and more layoffs were part of its path to improvement, though, so it’s nice to hear that at least some former Yahoo employees aren’t exactly wandering the streets.
Get Your Prospects to Read What You Want Them to
This is actually a great trick to get people reading exactly what you want them to notice the most in your web copy, literature, brochure, proposal, etc.
People are too busy today to read every word of what you say (especially if they are being sold). If you overdo this little “highlight trick” … it won’t work!
Here is how it work. ………. You highlight it for them. Simple enough?
This can work on your website as well as in your direct mail copy. All you have to say is the following;
Prevent Prospects From Wasting Your Marketing Dollars
To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report — which ranges from 5, 10, 15 pages or more — provides a case study of how your product or service solved a customer’s problem.
Unlocking Sales Among Untapped Prospects
Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market.
Ten Important Things Not To Forget To Tell Prospects
1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain the extra customers to make up for it.
Leads, Prospects, and the Huge Gap Between Them
The leads marketing delivers to the sales team never seem good enough. Either the leads are “bad” and are wastes of a salesperson’s time, or there are just not enough “good” ones.
Click Fraud Crook Emails Prospects
Tim Yang posts an interesting conversation that he’s been having with an Indian Adsense Click Fraudster who contacted him to see if he’d be interested in making a quick buck via an army of fraudulent clickers in India.
3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog
Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds?
10 ‘Psychological Triggers’ To Get Your Prospects To Click
Are banner ads dead?
Well, contrary to popular belief, banner ads are NOT dead, and can produce a significant amount of traffic, IF you know how to make them work.
Where to Focus Your Marketing: New Prospects or Existing Clients
Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase.