Tag: project

Keeping Clients Within Project Boundaries

I suspect most of you have experienced “scope creep” before. Scope creep begins at the moment when your client asks for something outside of the scope of work for which you’ve contracted (you do have a contract, right?). Naturally, they’re asking for this thing to be included at no extra cost. Actually, they’re probably not asking. They’re probably acting like it’s always been understood that this thing will be included. Duh.

SES: Campaign & Project Management

The Search Engine Strategies conference series is back in full swing this week, providing insight from some of the more forward thinkers in the search industry. Emanating from London, this SES conference promises to be one of the most robust we’ve seen.

Murdok guest correspondent Debbie Harrison provides with coverage of the first day’s session, kicked off by Anne Kennedy, Managing Partner at Beyond Ink, who emphasized strategies to manage pay-per-click services.

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