I’ve taken some time over the last few weeks to pay attention to different Yahoo! services. In addition to being an employee I’m a huge Y! service lover, from Upcoming to Del.icio.us, from Music to Widgets, they’ve really built/bought some great products.
I thought it would be fun to walk through a few of their products and give them my ‘How I’d Improve This Product’ dealio, so here goes.
1. Mail
Product Information? Search Comes First
Visitors to one’s online retail website have a great likelihood of starting from a page of search results, as shown by last holiday season’s activity.
Hey Google, Where’s The AP Product?
A license to link to Associated Press content last August still hasn’t yielded any further developments from Google. Some say this could indicate Google was shaken down for a payoff.
Doing Product Demo 2.0
How many of you sell products that require salespeople to visit customers to provide a demonstration? If that sounds like your company, you’ve probably written off the Internet for that. Perhaps you use the Web to explain your product and to have prospects contact you, but you still need to to send that sales rep to the demo. Until now. Check out how some companies are doing Product Demo 2.0.
Testimonials, Endorsements & Product Claims
MarketingSherpa.com presented an excellent article on June 26 that I highly recommend every marketer reads. You can read it for free until July 3rd by visiting http://www.marketingsherpa.com/article.php?ident=30024 after July 3rd you have to visit Marketing Sherpa.com and pay for closed access.
Online Product Information Important To Shoppers
Being able to research products online is important to retail shoppers. Ninety-one percent of online shoppers said it was "important" or "very important" for retailers to offer in- depth product information online according to WebCollage’s 2007 "Survey of Online Consumer Product Research Habits."
Marketing Your Product Backstory
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.
Yahoo’s All-In-One Mobile Product
I noticed this week that at some point Yahoo released a version of its Yahoo Go for Mobile 2.0 that works on my wife’s T-Mobile SDA phone (a version for my MDA is forthcoming, they tell me). Naturally, I downloaded it and checked it out, and I like what I see. First impressions:
Product (RED): Smart Social Marketing?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.
Manufacturers and Product Reviews
Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life example—do you expect product manufacturers to post product reviews?
We’ve all seen customer-posted product ratings and reviews on retail Web sites. Amazon’s got ’em. Shopping comparison engines do, too. And customers love to read them.