Tag: product

Pricing Your Service or Product: Things To Ponder

Terrific students attend the classes I teach. They ask profound questions that "stretch" my knowledge and resources. When I teach a building a business foundation owner class, I’m usually asked, "How does someone price a product or service?" During a recent class, I promised to write down what’s in my head and send it to the students. And because of them, you now have it, too. In order to keep things simple, I’ll use "services" to mean both services and products in the list below.

Attract More Buyers to your Product: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!

After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. We are in the information age, expecting to read short, concise pieces. Yet, we can, if we play a little, add more of our original ideas to our books if we use metaphor.

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