When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards–you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.
If you Sell a Product, Use Online and Web Site Marketing
To sell products, you not only need sales and benefit-driven copywriting for your 2, 3 or more paged Web site, you also need to get new potential buyers to your site. Here’s 11 ways to sell more products.
‘Don’t say you’ve a brilliant product – get others to say it for you’
Have you ever noticed that the more a salesman tells you how good their product is, the more you don’t believe them?
It’s basic human nature. Rolls Royce don’t have to take out massive ads. to sell the cars. They virtually sell themselves thanks to a worldwide reputation.
And have you ever noticed that friends who have bought a new TV, car, furniture or vacation can’t wait to tell you about it? It’s part of our human make-up that we need to show off our possessions and want others to confirm that we have made the right decision.
Don’t spend any time thinking about the product.
Make no mistake; there are literally thousands of potential tightly niched markets out there. Markets abound! Your first job is to find one, and discover what it is the market wants. Then, and only then, do you consider what kind of products or services you might be able to supply to that market. Notice I said “wants” as opposed to their “needs.”
Planning for Product Release
As the product manager for an investment software organization, I am always amazed at the amount of work that is necessary to effectively release a product into the marketplace. From the inception of the idea to the complete release, it is a daunting task. The simplest method to plan and implement a product release is to lay out exactly what needs to happen, organize a reasonable time schedule, set goals, and gather the resources that you will need to achieve the release on time, and under budget.
Why Write a Sales Letter for Each Product?
Authors/publishers are great at getting their books written, but after the initial one-year honeymoon, sales slow down. To counter this make sure your book or any product or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each one.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. For each of my teleclasses I write one; for each eBook I write one. I even write one for my bookcoaching services.
Choosing A Product Type that Sells
Listen up: Choosing a product is the MOST IMPORTANT DECISION you will make in your online business. Here’s why: The product you choose will determine your market, your inventory, your expenses, your advertising. Everything you do online will hinge on what you choose.
So, how do you know what to choose? Well, I have written thousands of words on defining a market niche and finding a product to market TO that niche. You can read many of those articles in the “past issues” section of my online ezine:
10 Decisive Tactics That Win Product Reviews
The benefits of a positive endorsement by the media can hardly be understated. Customers turn to the media to learn about solutions, and to help choose between potential offerings. Many prospective customers do not look beyond these endorsements and buy on the basis of their credibility. There is little question that “Two Thumbs Up” sells movies and a “5-star” rating sells hotel rooms. One PC-clone manufacturer told the author that their PC Magazine Editors Choice Award added about $5-million to their bottom line.
10 Tactics for Winning Product Reviews
Use Multiple Sales Letters For Your Product To Increase Profits
Are you using an autoresponder for automatic follow-up with your prospects? Good move. But are you really maximizing your follow-up system by sending your prospects to different sales letters for each autoresponder they receive? If not you’re losing out on a powerful tool for increasing profits.
Are You Marketing A Product That’s Unrealistic For You?
Fact: There are far more people wishing to make substantial incomes from home over the Internet than there are actually doing it.
That’s an obvious statement to be sure, but why is that true?
One factor often overlooked in my opinion is that many people make poor selections when choosing what they should sell.
People, more often than not, decide what business to enter based on emotion, excitement, or other’s success. Rarely, do people take the time to critically analyze what they will be getting into and whether or not it will be suitable for them.