Sometimes I ask marketers about what processes they use and it’s a good test to see who works in a big company and who works in a small one.
Big company types either lament that their processes are hopelessly outdated or they list off exactly what they do with their chests puffed out in pride. Small company marketers roll their eyes and say that they don’t need any processes and that "procedures" just weigh them down when they are trying to get work done. I think the word "procedure" is part of the problem.