A Blueprint for Managing your PR
OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of…
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Tag: PR metrics
Forget it! It’s Too Hard To Measure
Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean…
Pitching Articles To Trade Publications
According to a recent survey by Patrick Marketing Group, most senior business managers are unhappy with their company's PR efforts.…
