Kevin Federline, who is mostly notorious for his former marriage to Britney Spears, hasn’t exactly burned up the charts with his musical endeavors as of late. In an attempt to boost his popularity, Federline (or K-Fed, as it were) has partnered with Yahoo and Prodégé to build his very own search engine.
If you take a search engine, add a floundering pop star, and throw in prizes for searchers that run queries on the site, then what will you come out with?
Don’t worry; I’m not quite sure either.