Each web page can be optimized for conversion or linkability, but few pages are well optimized for both. That is part of why search as a business model works so well. The signals of quality that search engines look for are typically associated with information, not pages that convert well, thus those who have overtly conversion oriented sites and pages have to buy advertising.
Google, YouTube Face Potential Opposition
Dick Parsons, Time Warner CEO & Chairman, revealed in a British newspaper that the company will continue to pursue copyright infringement complaints against YouTube. This is the first potential pitfall for Google, who acquired YouTube for $1.65 billion on Monday.
The (Potential) Iron Fist Of Microsoft’s WGA
Microsoft’s Windows Genuine Advantage is drawing the ire of a number of experts, analysts, and users. The program is intended to guard against “counterfeit or non-genuine” copies of Windows; it also leads the way to “free downloads” and “free updates.” But many people think it’s getting a little too Big Brother-y.
The Marketing Potential of Second Life
More on the Second Life conference that took place on Friday:
Ad Potential Weighs On Wikipedia
Thousands of visitors, tons of content, and advertisers begging for a bit of that real estate may be a dream to site publishers, but for Jimmy Wales it’s a different concern.
Boost Your Emotional Marketing Potential
Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn’t always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.
eBay the Latest to “Get” Local Search Potential
At first I wasn’t sure about eBay’s new Kijiji service, essentially an international answer to Craigslist.
Score BIG With The Search Engines – Maximising Your Site’s Potential
I often get asked, “How do I improve my site’s performance in the search engine’s.” or “I have a small budget, how can I compete with the larger sites.” It can seem daunting when you type in your key search term and you see Google returning 200,000 results! Over the course of this article I am going to teach you some techniques that you can use to improve your sites ranking in the major search engines. These are not in any particular order but you should try and cover all of these if you want to perform well.
Transform SCM By Creating Value The Unrealized Potential
The original purpose and intent of supply chain management (SCM) was to remove excess inventory from the supply chain. With technology, process and people, uncertainty would be reduced. Efficiencies would result with integration, visibility and collaboration. Lean, agile and streamlined would be the standard.
Google and Click Potential
Earlier this week in WebProWorld, Rich made a post concerning research recently released by AtlasDMT. The goal of the study was to provide some metrics on the actual impact and value of paid placement listings by their rank or position. While most would rightly expect that a higher positioned placement would outperform a lower position, the results of the AtlasDMT research yielded some fairly surprising results as to the slope of the drop-off from the number one spots.