1. Postcard marketing is affordable, even for the smallest of businesses. A year-long postcard marketing campaign to each name on my mailing list costs less than $6.00 per name per year.
And, better yet, my mailing list rental costs are zero. That’s because I created my own list for free.
Before I put any name on my list, I ask myself if this person would be interested in hearing from me on an ongoing basis. If I think so, that individual goes on the list, and, as mentioned previously, it will cost me around $6.00 per name per year to keep her there. If I don’t think that someone will want to hear from me regularly, I keep him off the list.
My list includes: