Tag: positive

Positive Face Time Equals Good Branding

The more I dig, the more I’m convinced that a big part of a brand’s success is the quality of its customer touch points, specifically, the face to face ones. Consider this overwhelming evidence:
The more emotion there is in an experience, the more vividly we remember it. It’s known as imprinting. So if we have very positive or very negative experiences, we remember them longer and more completely.

Kathy Sierra and Keeping it Positive

Like many, I’m far enough removed from this particular conference & blog orbit that I don’t really know that much about Kathy Sierra, or the motivations someone might have for writing noxious comments about her and threatening her.

On the strength of the belief that what has transpired has been an act of misogyny in the professional world, hundreds have sent supportive comments and have published supportive posts. To that, I want to add: hey guys, it’s OK to stand up against injustice (in support of anyone who is being dismissed or discriminated against) before the death threats kick in. But better late than never. To date, there are 1,165 supportive comments on her blog post about this matter.

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