Tag: points

Transforming Objections Into Selling Points

You’ve been working with a prospect, moving closer and closer to a sale. Just before you clinch the deal, they decide to go with a competitor’s product or service. They may say that your firm is too small, or you charge too much or they decided to work with a friend in the business after all, or all of the above. How do you keep this from happening again?

Top 7 Hot Selling Points To Implement Before Writing Chapter One

Market while you write with the essential seven “hot selling points.” These help you write more focused, compelling copy, make half the edits, have a guide to write your chapters, and speed up the writing process. When you write a book with an angle, you’ll sell hundreds, even thousands of copies before you even print your book.

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