It’s a rare podcaster who would turn down the chance to get new viewers, and most video bloggers are actively trying to expand their audiences.
“Fossilized Media” Should Take Up Podcasting
A number of print publications are taking up podcasting, and according to Marcus Chan, the multimedia editor of the San Francisco Chronicle, they’re wise to do so. Chan spoke openly about the trend at the Podcast and Portable Media Expo in Ontario, California.
Podcasting Could Resurrect Employee Comm
There were so many concepts, and so much information packed into Shel Holtz’ presentation on using podcasts for internal communication at the Podcast and Portable Media Expo, that we’ll have to save the fanfare and just jump right into it.
Podcasting As An “Investor Relations Tool”
Podcasting is a fine way to communicate your personal thoughts and feelings on any subject. It can also be useful in the business world as an “investor relations tool.” A session at the Podcast and Portable Media Expo focused on this application.
Podcasting Search Engine The Good And The Not
It is much easier for search engines to index text blogs than podcasts or videoblogs. At present, search engines are using link text and the text surrounding the links to podcasts and videoblogs as a means to index their contents.
Speedo Shows What Podcasting Can Do For Marketing
For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing.
Podcasting as Complementary Communication
Global swimwear brand Speedo has released the second podcast in the Speedo Make Waves series, featuring an interview with Amanda Beard, Olympic champion and FHM cover girl.
Schwartz Launches New Podcasting Service
Perusing my feeds the other day, I came across a press release from Schwartz Communications announcing the launch of a podcasting service.
Podcasting and Beach Bums
“Go, Beach Bums!” Alright, so they could have done better with the name, but last year when it was announced that the Frontier League, an independent professional baseball league, was granting Traverse City an expansion team, I was excited.
Podcasting Inefficient?
Peter Davis says: “In the time I can listen to an average podcast, I could have caught up on my 50 favorite blogs, or read a chapter in a book, or read the latest issue of Red Herring magazine.”