Spending on podcast advertising, to reach a specific niche audience, could touch $400 million by 2011 after reaching $80 million in 2006.
Google To Spur Growth In Podcasting?
The proliferation of podcasting has been significantly slower than most analysts predicted when the medium burst onto the scene. Within the next two years, however, it is projected that the format will boom due to Google’s efforts in developing an advertising medium for the content platform.
Podcasting Trends of 2006
PodZinger has published the results of a study, revealing the top searches and trends on its site for 2006. The statistics showed that sports, talk personalities and world news topped audio search, while current events and pop culture accounted for the majority of online video searches.
Getting Started in Business Podcasting
Podcasting is quickly becoming one of the preferred platforms in which to distribute content to large numbers of individuals in short order. With the ability to reach such a massive audience, podcasting presents a unique and potentially explosive opportunity for businesses to market their products and services to an already plugged-in audience.
Record Labels Soften Stance on Podcasting
When Podcasting burst onto the scene in 2004, the music industry hardly embraced the format with open arms. Sony BMG, however, has decided to cross the invisible line of demarcation and license its content for podcasting purposes.
Streaming Could Cure Podcasting Blues
Those figures from Pew about podcast listenership told a grim tale, with only one percent of those surveyed actually downloading one each day; the cure could be in the form of streaming, which your elders might call ‘broadcasting’ since it works the same way.
Changing Majors? Give Podcasting a Try
Social media is rapidly climbing the ladder as a primary method in which news and information is communicated to the masses. Podcasting, in particular, is becoming increasingly popular among technology enthusiasts, industry insiders, and big-name companies.
IsiPhone The Holy Grail of Podcasting?
Reports this week of a deal between Apple Computer and Cingular, coupled with Apple’s new speech-recognition patent, have rekindled rumors of the company developing the much talked about iPhone. Would the advent of such a device herald a subsequent launch of wireless podcasting?
Serendipity and Podcasting
I experienced a bit of podcasting serendipity yesterday.
Ron Moore On Podcasting And Battlestar Galactica
The ballroom was standing room only at the Podcast and Portable Media Expo, the crowd was electric waiting to hear from two of their idols; first TWiT host Leo Laporte, and topped off with the executive producer of Battlestar Galactica, Ron Moore, who would speak of being called a “podcasting pioneer,” how it started and why he loves it.