Muhammad Saleem has written a great introductory guide on how to approach social media.
The SEO Playbook: Mastering the Basics
Comprehensive guide to the essentials of SEO, covering on-page, off-page, and technical aspects, and the importance of regular analysis.
Wikinomics Playbook
The last chapter of Don Tapscott’s new book, Wikinomics, invites readers to write it: “Join us in peer producing the definitive guide to the twenty-first-century corporation on www.wikinomics.com.”
The Link Baiting Playbook
Linkbaiting is all about the bait. In the same way that you can’t catch a giant tuna with a bag of doritos – you’re not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news.
Google Talk Taking Page From Microsoft Playbook
After having watched Microsoft enter new markets with bland first release products, it’s odd to see Google do the same thing.
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.