Music Web site iLike has introduced new features, including full song playback and a self-serve advertising platform.
Yahoo Unveils Mobile Developer Platform
OK, forget what we said about 2007 being the year for mobile content. 2008 is where the mobile action is at! Hot on the heels of Google’s Android initiative, Yahoo is announcing its own developer platform. The Yahoo! Mobile Developer Platform will provide tools for developers to code and launch mobile widgets for a wide range of cell phones. Here are the details from Yahoo:
Search Insider Summit – Keyword Services Platform
The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.
Google Custom Search Platform Spreads
Something that’s “custom” is usually rare; it’s often, in fact, unique. Yet the Google Custom Search platform is available to just a lot of folks, as a new announcement states that it’s accessible in 40 languages and roughly 80 countries.
iLike’s Expanded Cross-Platform Marketing Tools
UPDATED: Yesterday music-based social networker iLike made marketing music via a multitude of social network and web sites a lot easier with new services that enable single source updating.
MySpace Platform Coming
It looks like they were both right: TechCrunch was right in saying that MySpace was planning a platform to rival Facebook’s; Valleywag was right in saying it won’t premier this week.
Platform Possibilities: Bebo, Not MySpace
More platform rumors are flying this week. After the success of Facebook’s platform, it seems like everyone and their social network is scrambling to get their own version out. We’ve already seen rumors about Google’s and MySpace’s intentions. Today, the MySpace rumors are called into question and Bebo rumors start.
An Ad Platform, But Not As We Know It
If you are a professional marketeer feeling anxious about the ever-encroaching algo-driven power of Google’s search platform I’ve got some good news and some bad news. Let’s start with the bad news.
AOL Launches Integrated Ad Platform
AOL said today that it making a series of changes to position the company to be the largest advertising network, building on its Advertising.com network and the recent purchases of Tacoda, Third Screen Media, Lightingcast and Adtech. The company said the realignment is the final stage in its transition from an access business to an ad-supported Web company.
Google Phone, New Ad Platform
The tech world is buzzing with rumors about a Google phone. The Wall Street Journal ran an article today, quoted at SearchEngineLand, that provides some details of the development process. Apparently, Google is taking a two-pronged approach: developing their own handset, but at the same time opening up the specifications to allow other manufacturers to offer compatible phones. And, unlike Apple’s iPhone, the Google Phone (GPhone?) should be available from multiple wireless companies.