Tag: planning

Locked and Loaded: Sales and Business Planning Ammo for Web Marketers

It’s that time of year again — time to get serious and make final decisions about 2004 online and offline marketing budgets, time to update the business plan, and time to dig up that allusive research that we all use to justify long-term decision making. Here are some figures and predicted trends from recent online-marketing studies, which are worth keeping in mind when developing 2004 proposals and internal marketing plans.

From Strategic Planning to Competitive Planning

The annual strategic planning review frequently amounts to little more than a stage on which senior executives and presidents of business units present warmed-over updates of last year’s presentations, take few risks in broaching new ideas, and strive above all to avoid confrontation. Rather than preparing the company to deal with the strategic uncertainties ahead or serving as the focal point for creative thinking about a company’s vision and direction, the planning process, “is like some primitive tribal ritual,” as one executive was quoted saying in a magazine article. “There is a lot of dancing, waving of feathers, and beating of drums. No one is exactly sure why we do it, but there is an almost mystical hope that something good will come out of it,” the executive added.

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