Well-respected search pundit Danny Sullivan put the newly-launched Google Knol to the test, to see if contributed pages found their way into a top-ten placement in Google’s search results.
Yahoo Highlights Problems With Top Ad Placement
A search engine company might be expected to stress the importance of ad placement – "stay on top," it would urge, with the related message "pay us lots of money" remaining unsaid. But Yahoo’s taking a more honest route and pointing out that it isn’t always necessary to own the number one spot.
UK To Ban Product Placement On TV
One of the great things about digital TV and a personal video recorder (PVR) is the ease with which you as a viewer can wholly control what you watch.With the exception of the news, I rarely watch TV as it’s broadcast. Instead, I programme the PVR to record things that I might want to watch, and then watch it when I have time. Of course, one thing I always do when watching a recorded programme is skip through the ads. That behaviour is pretty consistent among everyone I know who uses a PVR.
The Danger of Aggressive Ad Placement
When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content.
Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.
Keyword Placement in Title Tag Case Study
According to search ranking factors done by SEOmoz, your keyword in your title tag is the upmost importance, but the placement of that keyword in your title tag has been debated. Some believe that placing your branding first and then kewyords in your title tag causes little or no difference when optimizing a page in the SERPS. I am going to finally uncover this once and for all.
AdWords: Placement Performance Report
Webmaster World reported the first ever unveiling of Google AdWords’ Placement Performance Report.
AdSense Gains Ad Placement, Other Features
Google AdSense appears to be eyeing a few new features, and – if you’re lucky – you may be able to take a look at them, too. An “Ad Placement” tab has become available to all users, while “My Publishers” and “Message Inbox” are still in a limited release phase of testing.
Product Placement: The Difference A Year Makes
On August 18, 2005, I wrote about how I had seen some extreme Microsoft product placement in The Island, a Michael Bay movie starring Ewan McGregor and Scarlett Johansson.
Yahoo! Sued Over PPC Ad Placement
Yahoo!’s got some splainin’ to do after a lawsuit filed in New Jersey alleging that the search marketing company not only charged premium PPC rates for ads appearing on spyware, typosquatter, and parked domain sites, but also pumped up the volume of ads served to boost financial reports.
$4.7 Billion Spent For Search Engine Placement
The Center For Media Research (CMR) reported on the study and projects even more will be spent in North American, hitting $11 billion by 2010. These totals including payments to search engines and search-related media companies, search engine marketing agencies and in-house expenditures in support of those programs. The programs they included covered search engine optimization, organic search engine optimization, and search engine market technology platforms.