When you meet people for the first time and introduce yourself, what do you usually say? If you’re like most people, you might say: “Hi, my name is Michel Fortin and I’m a marketing consultant” or “my name is John Doe, I sell vitamins on the Internet” (or whatever it is you do). These are called elevator speeches. But if we examine these typical elevator speeches a little closer, you can see how such introductions will be easily forgotten if not ignored.