Persuasive Writing: Four Strategies
Most folk don't enjoy having to write proposals, memos, reports and the dozen other things that seem to get in…
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Most folk don't enjoy having to write proposals, memos, reports and the dozen other things that seem to get in…
In Part I I began looking at the most common types of sales letters. In this part I will give…
If you want your sales letters to hold your prospect's attention like a car accident ... if you want readers…
Imagine sitting down at your computer, and with a few keystrokes, creating a stronger sales letter that immediately captures your…
You've seen them. In fact, you can hardly miss them because they are so poorly written. I'm talking about the…
If you are like many professionals, you know your subject, you are an expert in your field such as speaking…
As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end.
Face it; most that write sales letters don't want to sound too "pushy". And I agree with you. You don't…
The skillful use of classified ads builds your business. Classified ads are inexpensive and powerful, and are an excellent way…
As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end. The…