Tag: persuasive

Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design

Whenever singer John Mayer sings his romantic song, “Your Body is a Wonderland”, I can’t help but think of web sites and usability. As a usability consultant, I see the devotion to his lover, and the time he spent uncovering every detail of her being, as the way most web site designers think we approach their web sites. When the lyrics arrive at “Take all your big plans; And break ’em; This is bound to be a while”, I start giggling. It makes me think of Amazon.com. I’ll explain why.

How to Write a Persuasive News Release

The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party. All too often, however, business owners view news releases as a form of advertising. If you’re guilty of this, the media will most likely tell you that you should have called the advertising department instead.

3 Ways to Make Your Communication More Persuasive

Is all communication persuasive, aimed at convincing others to act or think as we wish? Sometimes it seem like it is. At the least, we can say that much of what we communicate has a persuasion component in it.

Consider this article, which takes an editorial rather than an overtly persuasive approach. Yet, the underlying premise is that strategic communication works more effectively than communication without a conscious purpose. So, I’m trying to persuade you that one approach (the strategic) to communication works better than another.

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