When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Persuade By Plugging Into Their Pattern Of Thinking
What would it be like if just by listening to a person’s speech, you could tell how they were think about their reality? If they were to tell you their limitations on how they see the world, can you imagine how this might be useful in any situation where you desired to persuade them to your point of view?