Effective and Memorable Award Presentations
A lot of otherwise exceptional recognition opportunities come undone at the point of delivery. Organizations devote time, money, and effort…
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Tag: Personalization
Which email format is more effective to use, Text or HTML?
A good question, many experts have been debating over for awhile now, is which email format is more effective. It…
Customers, we want it ALL dont we?
It is the information age. We've never had so much access to so much information (and services) from the convenience…
8 Innovative Ways Personalization can Explode Your Profits
With so many people beginning to realize the worth of this ever priceless marketing tool, personalization is slowly but surely…
Getting the hype out of customer relationship management: CRM Software Applications
The key to stability in today's dynamic marketplace is in forging long-term relationships with customers. Technology is changing at such…
Prepare for the Proliferation of Personalization
This week I read two really neat books. One of them is called "Weaving the Web: The Original Design and…
Visitors Are Not Created Equal
Last week's editorial about good customer service, especially online, brought quite a few comments from you. Some were good. Some…
Taking Your Business From The Information Age To the Age of Personal Touch
How many years has it been since the Internet launched publicly? At least 10 if not more. And as it…
Getting to know you. Personalization is important
The other day I was making my way through my favorite shopping mall. You know the scene! Crowds of people,…
The Most Powerful Force In Email Marketing
I've been learning recently that the most powerful force around is something that we all have access to: relationships. But…
