Exstream Software, Inc. announced today that it has been named a leading provider of insurance document management solutions by Boston-based Celent Communications in the analyst firm’s “Insurance Software Deal Trends 2003-2004” reports published last month.
Enterprise Personalization Company Partners with SQLink Group
Exstream Software announced today a co-marketing partnership agreement with SQLink Group, a leading provider of software and consulting services in Israel.
Enterprise Personalization for The Principal
Exstream Software announced that the Principal Financial Group (The Principal) has selected its Dialogue software as the infrastructure for creation and delivery of customer communications.
Balancing Personalization
My post on Personalization and Socialization rustled a few feathers, as intended. Susan Mernit captured the key point: customized personalization– smart, self-adjusting, filtered system–limits discovery.
Enterprise Personalization Leader Reports Banner Results
Building on its reputation as a leader in enterprise personalization, Exstream Software rounded out 2004 with award-winning accomplishments and its most significant growth to date.
New Intent-based Search Engine to Provide True Personalization
Multi-patented, Deductive Search Technology Provides True Relevance and Personalization to Users While Reducing Hardware and People Resources by up To 50%.
Search Engine Personalization: The Fallout
There has been a lot of discussion recently about search engine personalization, with search engines such as Yahoo! and Google experimenting with factoring in profile information to adjust search results based on relevance to a specific user rather than just giving the exact same results to every user who searches for the certain keywords.
Why Personalization Hasn’t Worked Online
Personalization hasn’t worked because most people don’t have a compelling reason to personalize. It hasn’t worked because the cost of doing it well usually significantly outweighs the benefits it delivers. It hasn’t worked because managers have seen it as some Holy Grail of content management.
8 Innovative Ways Personalization can Explode Your Profits
With so many people beginning to realize the worth of this ever priceless marketing tool, personalization is slowly but surely becoming one of the most effective marketing methods on the Internet today. Are YOU using personalization yet? If not, your profits are sure to start suffering soon. Here are 8 priceless ways to easily double your sales and profits through the use of personalization:
Prepare for the Proliferation of Personalization
This week I read two really neat books. One of them is called “Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web” by Tim Berners-Lee, the original creator of the web. While the first half of the book Berners-Lee gives a brief history of how his invention came into being, the second half provides some fascinating insights on where it’s heading.