Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company’s future.
Performics: Another Part Of The DoubleClick Deal
Google wants to buy DoubleClick, which owns Performics. Pending government approval of the deal, Google’s ownership of a large SEO firm with prominent brand-name clients has created some buzz.