Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum.…
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Tag: Performance Measurement
Business Goal Setting and Then Following Through
Your business can't go according to plan if you have no plan. What do you want to achieve this year?…
Marketing–Art or Science?
Two recent articles are trying to keep business to business marketers planted on terra firma.
Flying Blind? Search Marketing Metrics
At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan…
Gaining Financial Insights with the ROCE Tree Part 2
Structure of the ROCE tree This type of analysis is called a ROCE Tree as it is often represented in…
Being a Proactive SEO
Search Engine Optimization, or replace last word with Marketing, Ranking, Positioning, or Promotion. Also known as (in varying degrees) as…
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a…
Understanding your Website’s Performance
One of the most under-rated aspects of any Website business is in its statistical data, or more accurately, it's owner's…
Building a Partnering Measurement System
Sitting in Perry's Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals…
Do Your Metrics Measure Up?
At a recent neighborhood function, I had a discussion with someone who worked in the finance area for one of…
