The measurement of click fraud by Click Forensics said pay per click (PPC) fraud hit 19.2 percent in the fourth quarter of 2006 across search engine content networks, while the overall industry average reached 14.2 percent.
Why 100 Percent Conversion is a Very Bad Thing
Even within my own company, opinions vary dramatically about how useful web reporting (as opposed to analysis) actually is.
Google’s Real Search Share 70 Percent?
Nielsen//Netratings released its monthly search rankings report, putting Google on top again, controlling nearly 50 percent of all US searches. But as those that follow the industry have come to expect, every month that number conflicts with two other metrics firms, both of which conflict with webmaster statistics.
Google Says Click Fraud Only 2 Percent
Defying the third-party firms that sell themselves to customers amid claims of greater incidents of click fraud, as much as 20 or 30 percent, a Google executive claimed the actual rate is only about 2 percent.
Spears Searches Jump Almost 1000 Percent
Britney Spears’ forgot-to-do-my-laundry debacle (you know what I mean, don’t make me say it) couldn’t have been better for her career (and the multitudes of semi-pedophilic or naturally curious masses for that matter) if it had been contrived by her own publicist. Spears is not just at the top of the celebrity search charts, she’s more popular than Yahoo.
Social Web – The Five Percent Solution
September 2006 saw just about one out of every twenty US Internet visits hit a social networking destination. That activity had an impact beyond the social networking arena, with sites seeing a substantial runoff from the MySpaces of the world.
Click Fraud Down By 0.3 Percent
The industry average click fraud rate trickled slightly downward in the third quarter according to the Click Fraud Index from ClickForensics; rates for top tier providers like Google and Yahoo fell nearly one percent.
Vista 60 Percent Rewrite Is All Speculation
A report from an Australian publication citing a source at Acer Australia claimed up to 60 percent of the Windows Vista code needed to be rewritten, and Xbox engineers were being moved over to help with the programming.
Apple: 50 Percent Of Line Runs Intel
Amid all the excitement over Apple CEO Steve Jobs’ announcement of a new Mac mini and the iPod Hi-Fi, many missed one bit of news about Apple’s transition to Intel processors.
Going for that 25 Percent
There’s been a lot of talk about the 25 percent.