Closing the sale is a delicate and at times unpredictable process. Consumers have varying reasons to reject or accept an offer and often some incentive is necessary. But what kind of incentive is most effective and brings the most return for the retailer? A discount? A gift? Free shipping?
Social Networks Safer Than Perceived
Social networking sites are becoming a political lightning rod for politicians and law enforcement. As more children use the sites the belief is that they are at increased risk to be targeted by online predators.
Raising the Perceived Value of Your Website
Perception is everything. Right now, most senior managers do not perceive that content delivers significant value.
Make Sure Your Intranet Is Well Perceived By Staff
Many intranets are only now beginning to show their true potential. However, many staff, having had unsatisfactory previous experiences of the intranet, may need quite some convincing that the intranet is now genuinely useful.
Increase Perceived Value By Trading Off
A student of mine, Jeff, recently graduated from my web development class. He’s new to the industry and trying to build his own business. He once asked me the following question, which I thought was interesting: