Tag: people

9 Million People Have Made Purchases On Mobiles

Making purchases using mobile devices such as cell phones is increasing in the U.S. with 9 million mobile subscribers saying they have used their mobile to pay for goods or services and nearly half (49%) saying they plan to try mobile commerce in the future according to a new report from Nielsen.Men were found to be more likely then women to use their mobile phone for commerce with 4.9 million men doing so and 4.3 million women making a purchase using their mobile phone.

You Got Pants, Facebook Has People

Just because a social network is popular doesn’t mean it’s so easy to monetize, as News Corp. found out after its purchase of MySpace. Analysts have tried to extend MySpace’s trouble to other social networks while balking at Facebook’s $15 billion valuation. But after speaking with Facebook’s Kent Schoen about the social network’s fairly precise ad targeting, skeptics could be won over.

More People Comfortable With Mobile Banking

Mobile phone users are becoming more comfortable making banking and purchase transactions while on-the-go according to a new study from Harris Interactive.The study found that 16 percent of mobile phone subscribers currently use mobile banking services, with 60 percent doing so at least once a week. Thirty-five percent of those who do not use mobile banking or buy on-the-go are interested in checking bank account balances and transferring funds using their mobile devices. Thirty-three percent said they would like to receive text messages from their banks.

CPC Is Flat, But People Are Still Shopping

Speculation as to why Google’s paid clicks have flattened in January has led to further speculation that a recession has caused consumers to do less search-initiated shopping. Hitwise’s Bill Tancer has information that suggests otherwise.(It occurs to me also that investors have been spoiled by Google’s constant growth, as even when Google grows there is disappointment that there wasn’t more growth. And flat returns now might as well be declines. Regardless, I suppose market corrections are inevitable. It just sucks if you bought in at $747 per share.)

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