It’s not true there’s no such thing as bad publicity, but it is true that not all "bad" publicity is bad; sometimes bad (better, controversial) publicity plus free plus plausible deniability is a winner. Also true: teenagers have sex, always have, and parents aren’t thrilled about that.
J. C. Penney Reports 4Q Earnings
J. C. Penney announced that fourth quarter earnings per share from continuing operations increased 40% to $1.16 per share from $0.83 per share last year.