Business is war, and payback is hell, but corporate trustbusting is more of a sport. Like basketball players insisting the ball bounced off the other guy’s foot, Microsoft and Google are at it again. This time Google returns the antitrust volley by announcing its intention to apply to become a third party in the European Commission’s investigation into Microsoft’s “unfair” bundling of Internet Explorer with Windows.
The Payback of Optimizing Lead Generation
A dilemma faced by many senior executives is whether to put more money into sales or into marketing.