Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.
The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.
Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.
Google Books Gets First Non-US eBook Partner
Interread, the British company that owns CoolerBooks.com, has announced a partnership with Google in which it will include over a million public domain books from Google Books in its online library. This makes CoolerBooks the first ebookstore outside the US to partner with Google Books.
Google Welcomes NetSuite as a Checkout Partner
Google announced today that NetSuite is now a featured partner of Google Checkout. This means that NetSuite users can now offer Google Checkout as one of their payment options.
Microsoft, Mayo Clinic Partner On Health Records Tool
The Mayo Clinic has partnered with Microsoft to launch a free online tool that allows people to manage their medical information on the Web.
The application called the "Mayo Clinic Health Manager" allows users to organize health information for multiple family members, access information from one location, and proactively manage their health.
Google Introduces Imagery Partner Program
Google has introduced an imagery partner program where people can submit imagery for Google Earth if they feel they have a better version of a shot that Google currently has.
MySpace, MTV Partner To Monetize Video
MySpace and Viacom’s MTV Networks have partnered with online video advertising firm Auditude to allow users to post copyright video online in exchange for advertising from the source.
Xbox And Rock The Vote Partner To Reach Young Voters
Microsoft and Rock the Vote have partnered to allow Xbox 360 owners to register to vote, take part in presidential polls and express their opinions to the presidential candidates via Xbox Live starting on August 25, the first day of the Democratic convention.
Yahoo And Politico Partner On Conventions
Yahoo and Politico said today they will partner with The Denver Post and St.Paul Pioneer Press to hold a series of public forums during the Democratic National Convention in Colorado and Republican National Convention in Minnesota.
YouTube Partner Program Spreads To Spain, Brazil
Those credit card commercials aren’t lying; the best things in life tend not to connect directly to money. Something that gives out cash can qualify as "darn good," though, and people in Spain and Brazil should be happy to hear that the YouTube Partner Program has spread to their countries.
AOL Emerges As Possible Yahoo Partner
The latest emerging rumor about Yahoo’s attempts to avoid Microsoft’s takeover cited a potential merger with AOL.