There’s been a lot of soul-searching that’s been going on in the world of SEM lately and it’s good for everybody. Some of this introspection has doubtless been stimulated by the comments of my boss, Dave Pasternack, when he noted that "SEO is Not Rocket Science," but as pointed out by others, including Danny Sullivan and Gord Hotchkiss, both the SEO and Paid Search components of what we call SEM are on the cusp of a paradigm change.
The Paradigm Shift of Internet Marketing: The Transition From Ebook Marketing To Software Marketing
There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there.
The New Paradigm for Entrepreneurial Success
Entrepreneurship is a great magnet to deliver new ideas, unique approaches and innovative technologies.
e-Recruitment: A New Paradigm
Human resource is no longer considered a business requirement; rather it has distinguished itself as one of the core assets of any organization. The statement by Mr. Narayan Murthy, “My Company’s assets walk out of the door every evening,” truly captures the dynamics of new economy. With such a great emphasis on human capital, it is critical for every organization to resort to means that offer quality recruitment solutions at competitive costs. This is where the realm of e-Recruitment starts. The Internet is no longer just a rage; it has now become a very powerful and effective tool at everybody’s disposal. e-Recruitment is simply using this tool To Hire Whom You Desire.
A Manager’s PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
The 2 Minute Paradigm, Convert 400% More of Your Traffic to Sales
It could be because I am from Oklahoma, but many euphemisms come to mind: