Google CEO Eric Schmidt thinks an ad deal with rival and potential Microsoft ally, Yahoo, could work without incurring the wrath of antitrust investigators. Yahoo shareholders should be the wrathful ones.
Mastering Panama / Yahoo! Search Marketing
What with running Marketing Pilgrim, consulting, speaking, and writing my own book, you’d probably expect me to have no time to read.
Yahoo Takes Panama To Taiwan
Sponsored searches in Taiwan may have just gotten a bit better – Yahoo introduced the upgrade known as Panama. Unfortunately, this will once again lead us towards something resembling a geographical “Who’s on First?” routine.
Yahoo Panama Walks Into Australia
This is the problem with Yahoo’s name for “Panama”: it sounds quite strange when you discuss it in relation to other countries. Nonetheless, the new ad system has found its way into Australia and New Zealand.
Reprise: Small Budgets Pay More With Panama
Among the analysis of Yahoo’s new search marketing system by Reprise Media came the revelation that smaller monthly spenders have seen cost per click prices rise.
What Everyone Should Know About Yahoo Panama
With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system. Not all the accounts have been upgraded, however, it is expected the task would be full and finally accomplished by the end of march, approximately. Yahoo! Panama is definitely a welcome change.
Yahoo’s Local Ad Options At New Panama
The second part of Yahoo Local Advertising Options, Post-Panama at ClickZ has some fine tips on local search marketing. Patricia Hursh, the author of this writeup explains intricately which ad product is best for your online marketing needs.
Yahoo Switching to Panama Platform Today
Monday February 5th, 2007, will be a day that goes down in search engine history. At 3pm PST today, Yahoo will bring together 30 to 40 engineers and start migrating the old Overture pay-per-click platform over to the new “Panama” model.
Panama Unlocks At Yahoo Today
It’s go time for Panama, the massively updated, long-awaited, advertising system Yahoo will debut this afternoon to its full complement of advertising clients.
Five Tips To Prepare For Yahoo Panama
The day after the Super Bowl is coming fast, and with it will be the formal, no-kidding, here it is, launch of the new Yahoo advertising system. Yahoo wants you to be ready for the switch.