WebProWorld
PPC market leaders change look
Recently Google Adwords and Overture, leaders of the PPC market with a total of 90% of the market, changed their interfaces and upgraded their systems. This article will discuss these new changes, why there was a need for change, and will also analyze what this means for the PPC customer.
Ever wonder if your keyword campaigns are paying off? Hot on the heels of Overture, Google Ad Words has announced its own free conversion tracking tool. Advertisers can now track whether users arriving via keywords are actually converting.
The absolute quickest surefire way that I know of to get instant website traffic is using pay-per-click search engines. You bid on the search terms of your choice and as soon as your account is set up they start sending traffic your way. I use a variety of pay-per-clicks but Overture is my favorite. Today I’d like to show you how and why I use them.
On Monday, July 14, both companies announced the plans of Yahoo!, the Internet’s top search directory, to buy Overture, the Internet’s top pay-per-click engine. The move was not surprising to industry insiders, but was very surprising to the public.
The ground moves with a confusing shift sideways, followed by a bump, then a lurch and finally a massive rumbling explosion that splits the earth and swallows whatever is in its path on the surface. This happens with disturbing regularity lately and aftershocks knock formerly solid firms off their strong foundations. Infoseek, Go.com, Direct Hit and Excite collapse.
When discussing pay per click advertising with Overture advertisers, they tend to say it’s an easy program to use to get to the top of search engines. While this is true, a well-optimized and carefully researched pay per click campaign can often deliver much more traffic to a site at a lower average cost per click. To bring your average cost per click down while increasing pay per click traffic, you need to get a high number of search terms approved for your site.
Allan Gardyne says, “I recommending paying the minimum account fee as an experiment and buying as many search phrases as you can possibly come up with to increase your chances of being seen. That’s a very cheap way of finding out what works.” Allan and Nathan Power run a website called PayPerClickSearchEngines.com that offers excellent information about the different pay-per-click engines. The minimum order is $25. This means that you must deposit at least $25 in order to bid on a keyword. The initial $25 is non-refundable, but any amount over that is refundable. You can purchase as many keywords as you choose, but you can only link to one page per search term. Your keywords must be relevant to your site, and your title and description must also relate to the search term. Adult website owners must purchase keywords that are clearly adult-related. So, an adult site couldn’t purchase keywords such as “girl,” “doll,” “couple,” etc. Sites that depict acts of violence or illegal activities won’t be accepted into Overture. Orders are normally processed and implemented within 3 to 5 days. This lead time is needed in order for the editors to check the relevancy of your search terms. Did you know that you can bid on a directory term? You simply submit your bid in the same manner as you would any search term.
