The issue of blogger outreach has been on the minds of several communication-focused bloggers in the last few days. Ben McConnell and Jackie Huba, from the Church of the Customer blog, posted an item that advised against blogger outreach of any kind:
Blogging Outreach for the US Army
Well, when you are running a successful blogging initiative in a successful PR firm, companies and organizations are going to come to you for advice, and to lead blogging initiatives.