Tag: orientation

The Importance of a Win/Win Orientation

Vice President of Marketing, Becky, simply couldn’t believe that Vice President of Engineering, Mark, would go behind her back to the CEO and convince her to re-allocate the $1.3 million they had set aside for a new segment-oriented marketing campaign. But he did, and the money was reassigned to fund a research project. This happened in August 2001, just after Becky and Mark had agreed to split $2.6 million in the 2002 budget between the new marketing campaign and a much-needed retrofit for the Engineering Services Office. It appeared that Becky and Mark, both company officers and members of the board, had a pretty large bone to pick.

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