IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the study was sponsored by Overture and Google, the report was very favorable towards sponsored search, often at the expense of organic search.
Organic Search Engine Optimization
Organic Search Engine Optimization (SEO) is simply a marketing term for the natural development of a website.
Is Organic SEO Dead?
In an fiery post over at SEOroundtable, John Scott stated his opinions regarding what he calls the two styles of search engine optimization: Content SEO and Link Mongers.
Organic Listings Forum
Live at Search Engine Strategies. I just went to the Organic Listings Forum, where we asked questions and discussed techniques related to “organic” search engine listings. The session opened with an audience member asking the heated question: Is Google ranking sites higher that purchase Adwords? This kicked the session into a heated debate, with a panel of experts providing answers.
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.