In the session "Organic Keyword Research and Selection" the panel offered strategies for developing keyword lists for organic search engine optimization.
Coverage of PubCon South Austin continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Seth Wilde, Search Engine Marketing Manager, uShip, talked about keyword research methods.
Update on Organic SEO and PPC
In the search industry we’ve all heard and read each of those terms quite frequently. We’ve each ran across those who believe their way is the only way, and then there are others who don’t express their opinions as strongly, but still prefer one way over the other. And lastly, there are those who use both methods.
Subscribed Links Now in Google Organic Results
Ben Allen found that Google now integrates Subscribed Links results in-between other organic search results, as part of the “universal search” initiative; this may be new, though it’s hard to tell for sure.
Top Ad + Top Organic = Buy
Searchers are more likely to consider purchasing, to remember specific brands, and to associate specific brands with keywords when ads are in the search results, according to a newly study from Enquiro.
Organic SEO vs. PPC?
So, what’s it going to be? Spend the time and effort cultivating your organic search engine marketing plan or just offer up the cash and invest in a pay-per-click program? Which is better for you? Both?
Google’s Paid Search vs. Organic Results – A Rickety Wall of Separation
"Chinese Wall – The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…" Investopedia.com "While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results." Google’s Webmaster Help Center FAQ
Google Selling Top Organic Spot?
I’m not sure if this can be filed under “lawsuits filed purely for publicity” quite yet, but apparently the Australian Consumer and Competition Commission (ACCC) is suing Google for selling the #1 organic spot in their search results. Now, either someone is confused, or the rest of the SEO industry is seriously getting gypped.
Earn Comments for Your Blogs the Organic Way
When I worked in the pharmaceutical industry, I learned that the U.S. Food and Drug Admnistration would send the equivalent of undercover agents to industry trade shows. These spies would hang around company booths listening for any sales or marketing rep to make a claim or statement that violated FDA guidelines. The FDA would promptly turn around and fine the offending company.
Double Dipping in Google’s Organic Results
Subdomain Spam
Since Google has been over-representing site authority in their relevancy algorithms many sites like eBay have begun abusing the hole with the use of infinite subdomains. These techniques not only effect branded search results, but also carry over to many other competitive keywords.
Organic Search Marketing – Too Much Work?
I read Tom Foremski’s post, "Is search broken?" over a month ago, and I responded at the time by comparing the work you do for search with other ways of getting attention. But I keep thinking about the question Tom asked, and I think I have a better answer today than I did back then.